Today Thomson Local (a leading online directory in the UK) has announced its deal with Google to help power Google Maps, by providing data and updates from its directory.
In a media release by Thomson Local’s this morning, Richard Avery, General Manager of New Media for Thomson Local described how this arrangement works well for both their customers and the users of Google Maps.
users want relevant search results with enhanced information, and our customers rely on us to generate quality leads to their business
Thomson Local has been around since 1980 (over 25 years) and focuses on providing directory services to local areas. Since 2003 it’s also been providing services online, rivaling companies like yell.com with over 46 million local searches each month (source), placing particular emphasis on its Pay Per Click, Local Search and Directory Advertising services.
Kelly Allison form Google’s Strategic Partnerships team also praised this agreement saying that it would help with the increasing demand for “local” searches.
Thomson Local’s full media release can be found at:
http://www.thomsondirectories.com/newsarticle.aspx?id=62
For more information on how this might effect you and your business take a look at my previous post: Google Maps and Thomson Local alliance. Should I pay for advertising?
- Oliver
